


AN INITIATIVE BY THE TIMES OF INDIA AND JK TYRE
This year, the drive isn’t just about driving and loads of fun, but it’s also about celebrating the different things that drive you, the things that your mind is driven by and also the little things that drive your heart. It’s also about bringing a change in society #LIVEDRIVEN.
TWD is conducted in the Time, Speed and Distance (TSD) format. Make your TWD Gang and gear-up for the unforgetable ride and load of memories. This edition we are going from Delhi to the city of beautiful Mughal architecture.
Route'22

* Final route would be shared at the briefing day
Important Dates
Briefing Session
Date: 24th April,
Slot 1: 8:30 AM
Slot 2: 1:30 PM
Venue: TOI office, Sector 16A, Film City, Noida
Flag-off
Date- 30th April,
Time: 6 am onwards;
Venue: TOI office, Sector 16A, Film City, Noida
Gala Awards Ceremony
Date: 30th April
Time: 7:30 pm onwards
Venue: Taj Hotel & Convention Centre, Agra
Registration Form
Partners

JK Tyre has been closely associated with the world of motorsports for almost three decades. The company laid down a long-term plan to popularize and promote the sport in the country. Its first target was to change the notion that this was a sport for the elite. So, it packaged and redesigned it in a spectator-friendly way, drawing the masses to the sport.
The company then endeavored to spot, nurture and sharpen the drivers to turn them into world champions. With this goal in mind, the JK Tyre National Racing Championship was conceptualized in 1997. The company’s efforts started paying dividends in just a few years’ time, with the likes of Narain Karthikeyan and Karun Chandhok going all the way to the F1 rung, the highest level of single-seat racing in the world. Since then, a number of stars emerged, including Armaan Ebrahim, Aditya Patel, the Maini brothers (Kush and Arjun), amongst many others.
Before all this, JK Tyre had a successful stint in rallying too, conquering the scene in the early 90s. At the same time, gradually, they moved on to various disciplines, including cross-country rallying and off-roading, leaving a mark in each of them with their unique and innovative ways. Today, JK Tyre Motorsport is present across all verticals of motorsport from karting to racing to rallying, to two wheeler racing, truck racing, off-roading, TSD drives, experiential drives.
JK Tyre Motorsports is also very proud of the role it has played in bringing women into motorsports in a big way. Apart from encouraging them to get into the sport through karting as kids, the company also gave them opportunities in various national championships. With a vision to promote women in motorsports, the company has curated women centric events such as JK Tyre WIAA Women’s Rally to Valley, JK Tyre Defence Wives Power Drive, JK Tyre-YFLO Women’s Power Drive, JK Tyre Times Women’s Drive apart from introducing an all-women’s team in the JK Tyre National Racing Championship to encourage women to take up to the sport.
To supplement JK Tyre’s entry into the two-wheeler market, the JKNRC hosted the Suzuki Gixxer Cup and the Red Bull Road to Rookies Cup categories and saw enthusiastic participation from across the country. In 2021, JK Tyre welcomed another two-wheeler giant Royal Enfield and launched the JK Tyre presents Royal Enfield Continental GT Cup.
Today, the company is synonymous with motorsports, and even more so with racing, creating a lot of goodwill for the brand. Right from budding racers to accomplished drivers in the country, everybody owes their rise and success to JK Tyre.

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